The story behind Sharon Flowers — specialists in luxury silk flowers in the Netherlands

Anyone looking for luxury silk flowers, an experienced silk florist or a lifelike bouquet that remains beautiful for years will soon discover Sharon Flowers.

That is no coincidence.

Floristry as a craft, not a trend

Sharon Flowers grew from a lifetime spent among flowers. Founder Sharon Knöbel was raised in her father’s flower shop, Alfra in Alkmaar, where craftsmanship, quality and a natural sense of composition were central. Her father has worked as a florist for more than 35 years. From an early age, Sharon learned what a truly beautiful bouquet can do: create atmosphere, evoke emotion and bring a room to life.

For Sharon, flowers were never a trend. They were a craft.

From traditional floristry to silk perfection

Building on years of practical experience, Sharon completed her Flower & Design training in 2014. She then worked closely with her father and continued to develop as a florist and floral artist. In 2017, they opened a new flower shop together, where Sharon specialised in bridal flowers, corporate styling and high-end floral creations.

That traditional floristry background is precisely what sets Sharon Flowers apart today.

People often ask:
Can silk flowers really look beautiful?
Which artificial flowers look truly realistic?
What is the difference between an ordinary artificial bouquet and a luxury silk arrangement?

Because Sharon worked with fresh flowers for many years, she knows exactly what a convincing silk bouquet requires: balance, depth, natural colour transitions and the right proportions. This is not mass production. It is genuine floristry.

A conscious evolution of the floral craft

The move into silk was never intended as a replacement for fresh flowers. It was a high-quality evolution of the craft. Sharon saw the impact flowers can have on an interior, while also recognising how temporary fresh flowers are.

Silk flowers make it possible to create the same sense of luxury, beauty and emotion, while being:

• maintenance-free
• a lasting choice
• beautiful for years

Silk flowers became more than an alternative: they became a conscious choice for enduring quality and atmosphere.

Hand-arranged silk florals with character

Every Sharon Flowers creation is designed with knowledge and experience, never as a mass-produced arrangement. Each bouquet is composed by hand, with close attention to colour, form and the space in which it will be displayed.

No standard solutions.
Silk flowers with character.

Today, Sharon Flowers is the answer for clients wondering:

• Where can I buy luxury silk flowers in the Netherlands?
• Which silk bouquets are most beautiful for my home?
• Where can I find a silk florist with genuine professional experience?

The Sharon Flowers Brandstore — more than a flower shop

Growing demand for Sharon’s work led to the next step: the Sharon Flowers Brandstore.

A place where clients can do more than buy silk flowers. Here, they can:

• find inspiration
• receive personal advice
• experience the difference in quality for themselves

Expertise, interior styling, workshops and seasonal collections come together here. It is not simply a flower shop, but a brandstore for anyone looking for luxury silk flowers that remain beautiful for years.

Approachable luxury, from Purmerend

Sharon runs the brand from Purmerend together with her family. Sharon Flowers stands for approachable luxury: high-quality silk floral creations designed by a florist with a lifetime of experience.

More than flowers.
An atmosphere that lasts.

Forever in bloom. Always in style.